Marketing For Beginners Second Edition – Edisi 2024 – [Max Union Publication] 9786299976400

Description

Author : Julianti binti Samsudin , Lilis Seri Yana binti Sirun , Umi Kalthom binti Abdullah

Pages : 207

Marketing For Beginners

This book is ideal for Marketing and Business Studies students as guideline for understanding of the topics. Designed in line with the latest syllabus for Malaysian polytechnics. This book is practical and handy for students as it includes guideline notes and revised exercise.

Key features

Based on the latest Malaysia Polytechnic syllabus

Contains comprehensive guideline notes on the important concepts and theories related to Principles of Marketing

Review questions at the end of each topic discussions

Tutorial Exercise and Essay questions for every topic