Author: Sarimah Aman Shah & Mohd Zaini bin Zainudin
This book introduces students to the basic theories of entrepreneurship. It also illustrates the application of a Business Plan and Business Model Canvas for business strategies, and provides guidance to students and lecturers on project practicum related to entrepreneurial learning experiences. The chapters are written to fulfil the needs of the Malaysian university students and are orientated to local context to make it more relevant and useful, something which is not available in the imported books on the subject.
Based on the latest higher learning institution syllabus
Presents entrepreneurial concepts with local examples and current topics
Includes a variety of questions at the end of each chapter to test the understanding of readers
Provides an English-Malay bilingual glossary at the end of each chapter for better comprehension of key terms
New to this edition
Students will learn in detail on Business Model Canvas and Business Planning for entrepreneurs in Malaysia. Students will be guided on how to do a business practicum, the recommended practicum report format, business presentation and assessment guidelines.