Author: Peter Buckley, Peter Enderwick, and Hinrich Voss
22 June 2022
Written by a world-renowned author team and drawing together key theories and perspectives using Peter Buckley’s Global – -Factory framework, International Business is the most coherent and engaging text for international business available.
– Provides a thorough grounding in economic and international business theory alongside other perspectives, including social anthropology, political economy and management.
– Chapters are brought to life through engaging examples and cases from a wide range of countries and cultures, including emerging markets, to provide a truly international approach.
– Multiple perspectives are synthesized by applying the widely-recognised ‘Global Factory’ framework developed by Professor Peter J. Buckley FBA OBE, which provides a coherent and accessible model for understanding how businesses operate globally.
– Additional learning features, including ‘IB Challenges’ and ‘Topics for Debate’, encourage students to view international business through a critical lens.