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International Business Second Edition (ISBN: 9780198861898)

RM359.50 RM341.53

SKU 9780198861898 Categories ,

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Author: Peter Buckley,Ā Peter Enderwick, andĀ Hinrich Voss

22 June 2022

ISBN: 9780198861898

624 pages



Written by a world-renowned author team and drawing together key theories and perspectives using Peter Buckley’s Global – -Factory framework,Ā International BusinessĀ is the most coherent and engaging text for international business available.

– Provides a thorough grounding in economic and international business theory alongside other perspectives, including social anthropology, political economy and management.

– Chapters are brought to life through engaging examples and cases from a wide range of countries and cultures, including emerging markets, to provide a truly international approach.

– Multiple perspectives are synthesized by applying the widely-recognised ‘Global Factory’ framework developed by Professor Peter J. Buckley FBA OBE, which provides a coherent and accessible model for understanding how businesses operate globally.

– Additional learning features, including ‘IB Challenges’ and ‘Topics for Debate’, encourage students to view international business through a critical lens.

Additional information

Weight 1 kg