Entrepreneurship for Beginners

Description

—————LATEST 2022———————

ISBN: 9789672605119

Author: Sarimah Aman Shah & Mohd Zaini bin Zainudin

This book introduces students to the basic theories of entrepreneurship. It also illustrates the application of a Business Plan and Business Model Canvas for business strategies, and provides guidance to students and lecturers on project practicum related to entrepreneurial learning experiences. The chapters are written to fulfil the needs of the Malaysian university students and are orientated to local context to make it more relevant and useful, something which is not available in the imported books on the subject.

Key features

Based on the latest higher learning institution syllabus

Presents entrepreneurial concepts with local examples and current topics

Includes a variety of questions at the end of each chapter to test the understanding of readers

Provides an English-Malay bilingual glossary at the end of each chapter for better comprehension of key terms

New to this edition

Students will learn in detail on Business Model Canvas and Business Planning for entrepreneurs in Malaysia. Students will be guided on how to do a business practicum, the recommended practicum report format, business presentation and assessment guidelines.