Description
Author: Alan Bryman
ISBN: 9780198755951
The most comprehensive introduction to social research methods which guides students through the whole research process from formulating a research question to writing up.
An introductory one-stop reference for students and researchers that offers unrivalled coverage of both qualitative and quantitative methods. Guides students through the whole research process from formulating a research question to writing up their findings. Packed full of practical tips and advice to help students undertake their own dissertation and research while avoiding common pitfalls.
Features:
– E-research has been integrated throughout the book, reflecting the fact that internet-based research methods can no longer be treated separately from the main research process
– New sections on Big Data, Skype interviewing, computer assisted content analysis, and using mobile phones as a platform for surveys
– A new ‘Research in the News’ feature demonstrates how social research informs the headlines and raises interesting methodological issues
– New coverage of mixed mode surveys, experience and event sampling and thematic synthesis for systematic reviews
Table of contents
Part One: The Research Process
1. The nature and process of social research
2. Social research strategies: quantitative research and qualitative research
3. Research designs
4. Planning a research project and formulating research questions
5. Getting started: reviewing the literature
6. Ethics and politics in social research
Part Two: Quantitative Research
7. The nature of quantitative research
8. Sampling in quantitative research
9. Structured interviewing
10. Self-administered questionnaires
11. Asking questions
12. Structured observation
13. Content analysis
14. Using existing data
15. Quantitative data analysis
16. Using IBM SPSS for Windows
Part Three: Qualitative Research
17. The nature of qualitative research
18. Sampling in qualitative research
19. Ethnography and participant observation
20. Interviewing in qualitative research
21. Focus groups
22. Language in qualitative research
23. Documents as sources of data
24. Qualitative data analysis
25. Computer-assisted qualitative data analysis: using NVivo
Part Four: Mixed Methods Research and Writing Up
26. Breaking down the quantitative/qualitative divide
27. Mixed methods research: combining quantitative and qualitative research
28. Writing up social research